Building a competitive company

We have three big levers to pull. Our marketing strategy, the people we're going to do this with, and the management systems, (both soft and hard) that will hold it all together. The thinking at the top is most critical. One right decision can effect the entire health of the company. One policy decision, a misunderstanding of customers, a wrong choice in people, all have long reaching impact.

Thursday, 17 December 2009

Breaking up with Twitter

Journal date: Thurs. Dec. 17th, 2009 / Category: Social Media 2.0

Breaking up with Twitter
I stopped tweeting a month ago and non of my followers noticed. Not one direct message asking what happened.  It turns out tweeting was therapy only for me.  It only makes sense, if you’re following a thousand people, - you’re not reading anything, not even a micro tweet from me.  One final test, I’ll offer them a free vacation. Let’s just sees who’s paying attention.

Recruiters search twitter and review the lives of lonely people lamenting their job search efforts. Twitter’s secular confessional qualities means you can look into people’s lives. We don’t do it in our office as it’s perceived as too time intensive for the low returns. You have to wade through a lot of dreary verbal exhibitionism to get to one legitimate person thinking of a career change.

Shifting it all to http://managingca.blogspot.com/ If you’re managing and want to learn more about hiring, recruiting, and managing for results, follow me there.

Twitter, - it’s not you, - it’s me. We have to part.
We had a good run.
Wolf
P.s. Don’t write if you’re argument is about Twitter having potential for great things. I agree with you. We thought the same about my brother in-law. Everybody thinks he has potential as well. So far him and twitter are equally effective.

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