Building a competitive company

We have three big levers to pull. Our marketing strategy, the people we're going to do this with, and the management systems, (both soft and hard) that will hold it all together. The thinking at the top is most critical. One right decision can effect the entire health of the company. One policy decision, a misunderstanding of customers, a wrong choice in people, all have long reaching impact.

Tuesday, 12 January 2010

Job descriptions are only manuals

Car manual, and destination. Job description and outcomes. A job description is not the work. The manual in your car is not the destination. We drive, and work, to get somewhere. A job description is what you refer to when you have questions about getting to your outcomes. Job outcomes are what matter, not job descriptions.

Write job outcomes and manage people towards them.

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