Why is there not a glut of "A" string candidates available? The economy is still not fully up to speed but at the same time great candidates aren't lining up at the door, regardless of position or level. First, the depression took our customers and now we have no employees, - explain that.
Harris Decima Research says a couple of things are to blame. First, the baby boomers are retiring in droves. Added to that, most new jobs require post secondary education. The result is 2010 marks the start of "The Talent Hunt Decade." As this economy heats up again there will not be enough people to fill the jobs.
Three changes to improve your chances of attracting great people
1. Career ads have to change. Write ads for people who are employed, not the unemployed. Write lifestyle ads which reflect the psychological profile of the target candidate. Most career ads are written for the unemployed. They need to be written for people who are employed but looking to improve their situation. 54% of Workopolis visitors do not follow through on career ads they have read. 78% of potential job candidates are looking for work life balance more so than money.
2. Company websites have to change. Company culture and soul has to be equal to products and services featured. Every potential employee will visit your website first, count on it. Think about "staging" your company.
3. Hiring executive's attitudes have to change. That friendly arrogance old managers favour puts people off. Candidates are in the power seat, act that way. They have choices. It's a job seeker's marketplace. Act quickly, put on a sincere face, offer competitive packages and workspaces and don't play games.
One of my colourful clients uses the phrase, "more dogs than bones." You can fill in the blanks yourself. There are already more jobs than job seekers, at least quality job seekers.
Recruiting, selection, staging, all those things will be dealt with on June 16th our next seminar, (see information below). If you need seats, call us.
See you for breakfast,
Wolfgang
p.s. Source. I watch Workoplis and monster's strategies, read Harris Decima research, and Google business news. Our business is very effected by the job to talent ratio as well.
p.s. BC's unemployment is falling, I think it's at 7.1% right now. A huge amount of manufacturing jobs have been added in Ontario. Every day another piece of good news gets added to the puzzle. Remember, these employment figures are lagging indicators, i.e., after it happened.
